Authentic and achievable marketing for purpose-driven brands
I’m a seasoned brand and marketing strategist with a passion for helping people and companies work smarter, not harder. I take a disciplined yet flexible approach that helps clients identify their unique value and make sure it is communicated consistently and authentically to their ideal customers.
“Working with Christina was an incredible experience. She really took the time to understand our goals, but more than that our individual strengths as a team and our capacity. The result was a marketing plan that was authentic to us, and actually achievable.”
— Ryan Knight, startup founder & CEO
Marketing expertise backed by practical operating experience
Experience across industries
tech
energy
education
nonprofit
startup
small business
b2b & b2c
Skilled at strategy and execution
brand vision & voice
value proposition & messaging
research & analysis
customer journeys
campaign development
digital content creation
pitch deck narratives
Brands I’ve worked with:
Focus on what matters
“Christina is a leader who can focus any organization on what matters, create a plan, and guide a team to execute flawlessly on that plan. Her strong business savvy is complemented by her empathy for the user, and her mastery of storytelling. She often served as a voice of leadership on our team, asking the hard questions and focusing the team on the right targets.”
— Magdalena Kura, product manager
Cut through the noise
“Christina is an absolute pleasure to work with. Marketing for a small business can be intimidating and feel overwhelming. Christina has the ability to cut through all of the noise and focus on the brand in a way that resonates with customers. Our online presence has increased a ton since working with her. She is flexible and doesn’t mind taking on projects big and small, which is a godsend for a small business operator. “
— Julie Verratti, Chief Brand Officer
Let me guess…
You’d love to market your business better, but with so many responsibilities, you never find the time.
You’re overwhelmed by all the marketing platforms and tools out there and don’t know where to start.
Maybe you’ve been telling your story for so long that you’re not sure if it still resonates or if you’re even reaching the right people.
Or maybe you’re about to launch something new but the idea of “selling” yourself or your business feels…gross.
If any of this sounds like you, you’re in the right place.
My goal is to help you clarify your story and strategy. Take responsibilities off your plate so you can focus on what matters. Translate your purpose into a message that resonates with your audience and builds community. Empower you with an actionable plan that lives long beyond my time with your company.