Empathetic and effective strategy from a seasoned marketing leader
I’m a community builder at heart, with a deep appreciation for smart strategy and efficient execution. I love helping purpose-driven startups and entrepreneurs envision and grow their brands, and I’ve been doing just that for 15 years.
Working with me you’ll find I have an uncompromising commitment to authentic marketing and a unique ability to filter through the noise to help clients clarify their story and strategy. I’ve worked across a wide range of sectors and companies, which helps me bring fresh ideas and perspective to each project I take on.
Creativity and efficiency are core to who I am both professionally and personally. I’m a mom to two kids and two dogs, lover of DIY home renovation projects, and an aspiring gardener.
What you can expect when working with me:
Clarity
A strong understanding of your ideal customer - who they are, where they show up, what their motivations are, and how to build better relationships with them
Compelling, clear messaging that connects with your target audience and inspires action
Growth
Strategies and tactics to communicate your value consistently and effectively across your website, product, and digital channels
A digital presence for your brand that is sustainable and positioned for word of mouth referrals, repeat business, and customer engagement
Efficiency
A marketing plan that feels authentic to your company and achievable given your capacity and resources
Efficient use of your team’s time with a focus on approaches that work, so you can spend less time guessing and more time connecting with your ideal customers
I partner with agencies as well as specialists in organic and paid social media, search, email, design, and product to bring clients the right level of expertise, strategy, and implementation for each project. Together we’ve built brands and grown products to global scale from scratch across a wide range of sectors and industries.