I know your time and money are precious resources.

Brand values, voice, and messaging

As you share your product or service with the world, it is critical to define who you are and how you plan to show up. I will help you understand your target audience, clarify your value proposition, and develop a brand voice and messaging that cuts through the noise, builds trust, and ultimately drives action.

What this might look like:

• A customized workshop with you and anyone on your team to understand and clarify your brand messaging, positioning, and target audience

• Review of existing customer feedback, as available, and/or interviews with existing and potential customers to gather feedback on your unique value 

• Audit of your existing brand materials and marketing content across channels (website, email, etc.) and recommendations for areas to improve

• A summary of research on the positioning and marketing tactics of other companies operating in a similar space to distill trends and opportunities

• Recommendations for a brand narrative and messaging guidelines that articulate your unique value and define how you communicate with your core audiences

Integrated campaign strategy

From go-to-market launch to optimizing existing channels for awareness and engagement, I design integrated campaign strategies and implementation plans that tell a cohesive story and effectively take advantage of each of your digital and offline channels. 

What this might look like:

• Audit of your existing user persona data, marketing content, and channel tactics to define your core audience and align your marketing to their needs and motivations

• Recommendations for specific tactics across targeted marketing channels that integrate with your existing marketing plans

• Proposed routines and resources to maximize your marketing strategy given team resources, time, and budget

• A fully designed campaign plan including recommendations for content themes, messaging, visual assets, calls to action, and paid strategies

Interim or fractional marketing lead

On occasion I provide support to teams as an interim or fractional marketing lead. The scope and investment level of these projects may vary, but the goal is always to add capacity to your team, provide strategic leadership, and help you focus on what you do best.

What this might look like:

• Hiring support - design job descriptions and interview guides, review applications, conduct interviews, and make recommendations for next steps

• RFP implementation - draft and distribute requests for proposal for various marketing services, identify potential vendors and manage interview and selection process, onboard new vendors

• Team mentoring or advising - regular meetings with new or developing marketing team members to advise on workload, best practices, and professional development opportunities

• Education / training - lead workshops and trainings on various marketing topics for your team

Content planning and development

Whether you’re looking for growth, brand affinity, or conversion, how and where you tell your story matters. I’ve been building relationships through writing for my entire career and know how to create clear, compelling content that is tailored to your purpose and platform.

What this might look like:

• Pitch deck narrative - whether you are raising funds or pitching new partnerships, I will develop a narrative that clarifies and amplifies your brand strengths and opportunities

• Website copy - together we will identify how your website factors into your business goals as well as your customers’ expectations and behavior, and develop a narrative that clearly and consistently communicates your unique value

• Blog, email, or social content - With knowledge of best practices and metrics of success, I can develop content in a variety of formats that will connect with your core audience and encourage engagement